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shopify
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shopify | online shopping store | online business

Shopify Shopify Store is a friendly e-commerce website whose main intention is to easily enable small businesses to set up an online store and begin selling through one easy-to-manage admin dashboard. It’s sellers can create a full-featured online store and also sell on media sites, seller marketplaces, other blogs and websites, and via email, text, and chat. Shopping is fun, but standing at a bill counter after shopping is just too annoying and time-consuming. This, in fact, involves humans pulling the cart manually. The customer wants to pay a bill for the purchase after buying. So here, we have created an innovative prediction called SHOPIFY, that will make the buying cart smart; the cart will generate bills on its own, and the cart can move automatically. An RFID reader plays the part within the cart system. That is governed by a PIC microcontroller. Therefore, whenever the shopper puts any product in a cart, the detection process occurs. Technical words state, it is basically a subscription-based software-as-a-service sales platform. Itoffers four standard store initials plans with fees starting from $29 per month. All of its standard plans support a branded online store and a full array of in-person and online selling tools. It also has a “Lite” plan for just $9 a month. It does not include an online store but supports mobile POS sales and a Buy Button, allowing you to sell on other websites, blogs, and via email. All it’s plans stake a full suite of business management tools. Product sourcing, sales and inventory tracking, payment processing, shipping, customer accounts, marketing, and reporting are built into every plan. In addition, you can easily extend your toolkit with hundreds of it’s Apps. Shopify Online Store Shopify online store plans deliver omnichannel sell-anywhere features and a full suite of order, customer, and business management essentials. The higher up the plan tiers you go, the smaller the payment processing fees and the larger the shipping discounts. You also get marketing, management, and reporting tools at a higher level. This lowest-feature plan supports in-person POS sales and an online Buy Button for non sites, blogs, and email sales. Lite does not include the online store, marketing store, social media, and seller marketplace channels. Features for Enterprise: Aimed at large volume, multi-location, and multimillion-dollar sellers, pricing for plans, terms, and features are negotiated based on sales volume and business needs at this tier. You can use your own payment processor with it or opt for their in-house option, it’s Payments.   It also charges a commission for every online sale you make using an external payment processor, starting from 0.5% to 2% of the total charge based on the plan. It does not charge any fees with it’s Payments. It’s Payments provides for flat-rate processing of credit cards. The rates are in respect to the subscription plan applied, according to the table above. It’s Payments does support in-person sales through it’s mobile POS app and a retail store POS system. These are the charges filed with your card when charges reach a threshold level depending on the average volume of shipping and handling you do. The shipping fees accrue with every order you process and print a shipping label. However, if you ship only a few orders every month, shipping charges then get added to your Bill for the month. Types of content The Shopify online Store offers a free POS Lite with each Shopify plan or an upgrade to full retail checkout functionality for more dollars each month. This mobile POS in-person selling functionality is baked into all it’s plans, including the $9-per-month it’s Lite plan. With POS Lite, you have to use it’s Payments as your payment processor, and the mobile card readers are $49 apiece for one-time purchase costs. Alright, enough about that. Now, let’s get into this new Product Reorders feature in Repeat Customer Insights a little bit more. Let’s first start with how it works. First, it takes your first product, which is the Real Food Bar – Beans and Rice from the above example. Then it finds all of the customers who have ordered. Learning which products are popular is one of the goals of merchandising. Often this is the best-selling product, based on total sales. Popular can mean a lot of things though. What if your most successful product was purchased only once, and that consumer was just gone afterward? It would be quite challenging. To complete Summer of Metrics, let’s take all that you have learned to date packed up and shipped. Where did I leave the tape? Last time I shared with you how the process of optimizing your store by improving one metric can have a butterfly-effect and change a bunch of other metrics. That then requires more change which. With all of your store metrics connected, they will shift as things change in your store. It’s not just large changes, either; small changes like a handful of new orders can also shift your metrics. The problem is that improving one metric can harm another.   Then, when you go and. Well, now that I’ve gone over a few core metrics for your store, let me put them all together. Alone, they each have weaknesses or gaps, but combined they can give you a clear picture. Three really big ones you shouldn’t ignore are: Order volume and Revenue Profit Order volume will tell you how many ordersLifetime Value, Customer Lifetime Value, and all of its ilk are often mixed up and misused. The two big problems come from calculating it differently in different places or calculating it as an average of averages. Both lead to problems. The best way to think about the Lifetime Value of the RFID module is that it is displayed on LCD along with the price of a product. The more the shopper adds things, it is detected by the module, and the price according to that increases. In case the customer changes his mind and doesn’t want any

Ai
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Ai – Generative Ai 2024 | Latest Artificial Intelligence

Ai Ai deals with solving extremely hard computer problems. Five key areas that they fall within include search, pattern recognition, learning, planning, and induction. Ai computer can do only exactly what it has been told to do. However, in cases when we do not know the methods of solving a particular problem, it sometimes becomes possible to program a machine or computer to search a large area of ​​effort for a solution. It is unfortunately, this generally yields a thoroughly inefficient process. In many instances, efficiency can be greatly enhanced by applying machine methods to appropriate problems using pattern recognition techniques. Pattern recognition combined with learning may take advantage of generalizations based on accumulated experience and thereby further reduce the search. It is achieved by carefully looking at the situation and using inductive planning methods. There are some types of it such as; Chat GPT, Super Ai, Reactive Ai, Open Ai, and Avatar Ai. Ai substantial improvement can be achieved because the given search is substantially replaced by a much smaller and more convenient exploration. It to solve large classes of problems, one needs machines that can build a model of the environment by using an induction scheme. Wherever possible, the discussion is augmented by copious literature citations as well as descriptions of many of the most successful heuristic problem-solving programs built to date. The Problem of Search Artificial intelligence In speaking about the solution of the following problems, we generally assume that all problems to be solved are well-defined in advance. That is, we mean that we have associated with each problem an effective procedure for deciding whether or not any proposed solution is accepted. MORE The experimental work to be discussed here concerns well-defined problems of the kind encountered in proving theorems or in games with rigorously defined rules of play and scoring. It’s in a sense, all these problems are trivial. FOR WHAT if there is an answer to such a problem, this answer could in principle be arrived at perhaps by some blind combinatorial process that tests all the possibilities. In general, it is not hard to mechanize or program such a search. However, for any problem worthy of the name, research all likelihood it will be too inefficient for practical use. Systems like chess, on the other hand, or non-trivial parts of mathematics are too complicated for complete analysis. Without comprehensive analysis, review, investigation, inspection, survey, and inquiry, there would always have to be research, or a “trial and error” core. Relative Improvement A problem we can’t attend to of which we have no basic information. Generally speaking, we have grounds on which we can define an improvement; some processes will be evaluated more successfully than others. Suppose we have a comparator that picks one of the results of each trial as the best, but such a comparator cannot in and of itself serve to define a problem. AI, you haven’t told me what your objective is. But yes the relationship between the tests determined from the comparator is “transitional” i.e., if A dominates B and B dominates implies that A dominates C then we can at least determine “advance” and ask our car, to have a time limit, do my best but it is important to note comparator however intelligent it might be cannot by itself bring any improvement on an exhaustive search. Artificial intelligence from the comparator, we obtain a return of some information about partial success. But we also want something more, some provision whereby we may exploit this information to drive the research model in promising directions, to select new test points which are somewhat “like” or “similar” or “in the same direction” as those which gave the best previous results. This calls for some extra structure in the search space. It should not be too similar to the normal spatial notion of direction or distance, yet somehow it must interpolate between the dots that are heuristically connected. Teleological Requirements Ai useful classifications are those that correspond to machine goals and methods. There must be something in the heuristic value of classifications shared by grouped objects; they must be “similar” in a useful meaning; they must depend on relevant or essential characteristics. Hence, we should not be surprised when we find ourselves with inverse or teleological expressions to define classes We want to get an idea of ​​a “class of objects that can be converted to a result form of Y “, that is, the class of objects that will satisfy a particular purpose. We must be heedful of the well-known injunction against the use of teleological language in science. Whereas it is proper to speak about objectives in contexts offering a variety of animals, solving problems in this area of study is not a bad thing; and it is hard to see how we can solve problems without thinking of the objectives. But the technical and philosophical snag with teleological definitions is that they are technical and philosophical. When we actually have to use them, and not merely to mention them, then the snag shows up. We can’t very well use Artificial intelligence for the classification of a method which requires waiting for a distant result, if the classification is precisely what we need to decide whether or not to attempt this method. Thus, in practice, ideal teleological definitions often must be replaced by practical approximations generally with some risk of error; that is, the definitions must be rendered heuristically effective or economically viable. This is very important. We can refer to “heuristic efficiency” as the ordinary mathematical concept of “efficiency” that distinguishes the definitions that can be done by a machine, irrespective of efficiency . What Results Ai provide Equipped with the power of advanced it’s capabilities, our intuitive conclusion generator analyzes your input text for main ideas and main arguments, then draws a conclusion based on the tone and style of your input. Be it an essay, article, question & answer, or blog entry, our Conclusion Generator will

eBay
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eBay | eBay shopping store 2024 | digital marketing

eBay eBay is an American multinational e-commerce company based in San Jose, California that allows users to buy or view items through marketplaces and online sites in 190 markets around the world. Sales are made through either online  auction site or buy-it-now instant sales,and the company charges sellers commissions on sales. It was established by Pierre Omidyar in September 1995. It has 132 million active buyers globally each year and processed $73 billion in transactions in 2023, 48% of which were in the United States. In 2023, the company had a pull rate expressed as a percentage of volume of 13. 81% it is used by individuals, businesses, and governments to buy and sell almost any legal,Non-controversial item. The  auction uses a Vickrey proxy bidding system (sealed bidding). Buyers and sellers can rate and comment on each other.After each transaction, it creates a reputation system. There are some top selling products on it in September 2024 such as; Electronics, Home Products, Garden products, Health & Beauty, Clothing & Shoes, e.t.c. It’s service can be accessed via Web sites and mobile applications. Software developers cangenerate applications that integrate with it via the it’s API. Merchants can also earn commissions through it affiliate marketing programs.     Main categories of eBay Electronics – Mobile and accessories – Laptops and computers – Cameras and photography accessories – Video games and consoles Fashion – Men’s clothing and accessories – Women’s clothing and accessories – Kids’ clothes and accessories – Shoes and sandals Home and Garden – Home appliances and furniture – Kitchen and dining equipment – Bed and bath linens – Garden and outdoor equipment Health and Beauty – Health and fitness equipment – Beauty and personal care products – Health food and supplements Sports and Entertainment – Sports equipment and accessories – Music instruments and accessories – Movies and TV shows – Video games and consoles. The eBay Shopping store eBay Shopping Store is an e-commerce market for buying, selling, and accessing a wide range of products. From electronics to fashion, From home and garden to health and beauty, sports and entertainment, and more, it’s got you covered. Key features of eBay eBay Shopping Store covers a wide range of products. Having thousands of stock items in the major categories of electronics, fashion, home , garden, health , beauty, sports and entertainment, and many others, you can be assured to get whatever you are looking for under one roof. Another characteristic of it’s Shopping Store is that pricing is competitive, mostly lower than what is found in physical stores. This is because it uses a business model where individuals and small businesses sell their products alongside other big retailers online. This naturally develops a competitive marketplace where prices tend to be driven down. The other critical feature of the it’s Shopping Store is the secure payment options. These include PayPal, credit cards, and lots more. This way, your transaction is safe, besides being covered by protection policies put in place by it to safeguard your purchase. Avail shipping with the eBay Shopping Store, where several sellers offer free and quick shipping options. This means your purchases will That is, they are delivered fast and effectively; you have the tracking details to update you about the status of your package. Another important characteristic of the eBay Shopping Store is detailed product information. This encompasses the description of a product, images, and reviews to help you make more \ informed purchase decisions. This, coupled with it’s seller review and rating system, helps to give an idea of the reliability and credibility of a given seller. Finally, it’s Shopping Store has excellent customer support wherein a separate team is assigned to help customers with their problems and issues. It is considered perfect support added to the return and refund policy of it, which makes shopping with confidence sure; protection is served just in case anything goes wrong. Benefits of Shopping on eBay Some of the advantages one gets from shopping on eBay are so many and wide-ranging. Offering a wide span of products, including but not limited to electronics, fashion, home , garden, health and beauty, sports, and entertainment, it has all that anyone could want in one location. Due to competitive pricing, it assures you of getting the best deals on whatever products you may want. Safe payment options, like PayPal, credit cards, and more ensure that your transactions are safe and secure. Moreover, it’s shipping options ensure that your products are at your doorstep in no time with the facility of the fastest delivery. When you purchase on it, fully detailed product information such as product descriptions, images, reviews, and so on is provided to help you make informed buying decisions. Furthermore, if you have any problems or questions, it has a customer support team that is ready to assist you. Convenience of platform: You can buy comfortably from your house and at any time; it compares prices from different sellers to guarantee the best price. Additionally, eBay shopping store is a great place to find rare and difficult-to-obtain items one may never find anywhere else, besides secondhand and refurbished items that give reasonably inexpensive alternatives to new products. Reviews and ratings of sellers on the platform will help in judging their reliability and trustworthiness. This is ensured by its return and refund policy, which guarantees that you can have products returned or exchanged in case they fail to meet your expectations. Moreover, frequent discounts and offers mean that you save even more than the unit cost. In a nutshell, buying on it will be easy, secure, and cheap, considering the overwhelming array of products available. Hence, it is the ideal platform for all of your shopping needs. Advantages of Selling on eBay Massive customer base, Competitive pricing, Ease and safety of the payment, Reliability and speed of shipment, Customer service. Why Choose eBay Shopping Store eBay Shopping Store is your one-stop shopping solution. Of all the e-commerce websites, it’s Shopping Store stands out to be

Amazon
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Amazon – Best 10 Amazon Marketing – digitalpandaa marketing

Amazon Amazon certainly has shaken things up in the UK retail landscape. Whether through it’s broad product range, aggressive prices, or innovative services, it is becoming an indispensable piece of equipment in British shopping habits. A perfect example can be considered the massive impact that the company has had on high-street retailing in the United Kingdom, where the majority of the shops are unable to compete with the company and ultimately face either staff reduction or closing down.   However, the rise of it also opened innumerable opportunities for small businesses and entrepreneurs to sell their myriad offerings to the mainstream market through its gateway. During his tenure, several pioneering services were launched in the UK, which also included Prime membership that guaranteed speedy, free shipping, streaming services, and other benefits. Alexa is it’s virtual assistant in the smart speaker Echo, which completely changed the connected home. Fulfillment by it is also very successful, it is a logistics service that allows the stored products at it stores to be shipped out to companies as well. In the UK, there has been a huge improvement over the years concerning reducing environmental impact. This has also included the provision of fossil fuel-free delivery vehicles, solar-powered filling centers, packaging, and electronic recycling programs. The company has also invested in a range of community programs that include its Future Engineer pipeline of underrepresented students having access to STEM education and job opportunities; and it Apprenticeships- workforce development programs that focus on technology and logistics training for young people.   Where it alone has been responsible for the creation of over 30,000 jobs in the UK, investing close to 10 billion pounds annually in the UK’s infrastructure and services, it is also supporting over 200,000 small businesses and entrepreneurs on its platform. With the coming of it came two major factors into the UK economy sea change in retail and a push beyond the confines of innovation. In fact, by the time challenges are emerging, it has committed itself to sustainability, community engagement, and economic growth. Therefore, it is an integral part of UK trade and industry. Since it is developing further, its contribution to British society and economy will go on. Categories 1. Books Amazon comprises a huge selection of bestsellers, classics, and rare books. 2. Electronics It covers it all, from smartphones and laptops to further segmentations like tablets, smartwatches, and game consoles. 3. Fashion Generally, it is quite good when it comes to clothing, shoes, and accessories for men, women, and children. 4. Home and Kitchen A huge range of home and kitchen products can also be found on it-from furniture and appliances to utensils and ornaments. 5. Beauty and Personal Care Skincare, hair care, coloring, and fragrances, among others, are a mandate for it to offer. 6. Health and Home Dietary supplements, over-the-counter medications, and household essentials are some health and home products offered by it. 7. Pet Products Various pet products for dogs, cats, and other pets are made available through it, including food items, toys, and accessories. 8. Sports and Outdoors It is cool for sports and outdoor gear, including fitness, camping gear, and sportswear. 9. Toys and Games It does a great job selecting toys and games ranging from puzzles, and board games to outdoors. 10. Grocery and Gourmet Food It can sell a wide range of grocery items and gourmet food-from fresh produce to meats, dairy, and specialty foods. Impact of Amazon on industry The impact of Amazon marketing services in the UK goes beyond retail since the company plays an important role in the scenery of technology and innovation. It is a part of Amazon marketing services, enjoying a gigantic presence here in the United Kingdom through its state-of-the-art technology and infrastructure for businesses and organizations. AWS collaborates with different kinds of universities and research-focused institutions on the issues of driving innovation and growth in the UK. On top of that, Amazon has invested massively in the UK in research and development for AI, where its Cambridge AI Lab creates state-of-the-art AI and its applications. It partners with UK-based AI startups and their researchers in the quest to innovate and adopt AI technologies. In this respect, it’s commitment to the UK materializes in supporting small businesses and entrepreneurs. The marketplace can let these businesses reach out to more customers, given the thousands of UK-based businesses that have been selling their products through the marketplace. Other notable contributions by it towards this cause are the it’s Small Business Accelerator and it’s Academy, both being deeply involved in training and resourcing small businesses for growth and prosperity. Its influence of within the United Kingdom has been hugely varied and has been one of the major contributors to the sales, technology, and innovative landscape within the UK. In reality, if it continues its phenomenal growth and development, then it is undoubtedly going to remain one of the driving elements to set the economic, social, and cultural agenda of the UK for quite a considerable period. Examples include proprietary algorithms, among other technologies, such as the recognition engine and other natural language processing systems that power Alexa. Other examples may include financial information, like revenues and profit margins. There are some payment methods such as; Visa, Amazon Store Card, Amazon Secured card, American express, e.t.c. These will even involve the supply chain and logistics operations sensitive such as its network of fulfillment centers and distribution routes. customer data includes personal information, payment details, etc., which are highly sensitive.   Such information is kept under utmost security. Salary and benefit-related information about employees is sensitive. Such information is not publicly shared. Business strategies and plans are sensitive, especially those related to the expansion of it into newer markets and sectors. Also, its relations with suppliers and partners are sensitive and confidential, and so are the negotiations and agreements that go on between them. Projects having to do with research and development, such as autonomous vehicles and drone delivery, are sensitive

Digital marketing
digital marketing

Digital Marketing | Digital marketing course | digital pandaa

Digital Marketing Digital marketing is the practice of promoting brands with the help of all kinds of online channels other than using internet and web-based connections to enable the direct sale of goods and services. Yes, humans will always be at the center and above digital, to benefit themselves and internet marketing is no exception. Most of the concepts of traditional marketing are embraced by digital marketing, and therefore digital marketing is seen as an added method for companies to reach consumers and study their behavior. The company often combines traditional and digital techniques in its strategies. But digital marketing comes with its own set of problems. It is in the 1990s, after the Internet became popular, that digital marketing really gained its own pace. Website Marketing, Pay-Per-Click Advertising, Content Marketing, Email Marketing, Product and service awareness is built through websites, mobile cohorts, and social platforms. Digital marketers employ any number of tools to measure the effectiveness of a campaign. But it still has to search for a way in which to separate its profession from an environment in which the ad world is diluting and overwhelming with digital distractions. Digital marketing work Digital Marketing is a general term used by companies to tackle the countless methods and channels with which a company tries to increase its market share by appealing to prospective customers. This is a medley between advertising and salesmanship. This may be practiced for one single company in-house by a professional marketer or for a marketing firm whose clientele may number in the thousands. More so, while these things are still around, the internet gave an alternative to the companies in terms of reaching the consumer market, and that mainstream gave birth to digital marketing that day. Very early in the life of the internet, email was probably the closest that existed to digital marketing. Then came search engines like Netscape that enabled businesses to associate Keywords with whatever they thought would bring them attention. Then came social networking sites like Facebook who started releasing APIs that would let companies track user data and post messages that reached highly segmented audiences. What are Digital Marketing Channels Another player in the game of perpetual change is that of the digital marketing channels: from the 1990s and up to now. Given below are eight of the most popular ones today. Website Marketing Companies often build a corporation’s website as its shop window. For maximum impact, the best websites are those that act, if briefly, like its “brand champion”—representing the products and services of the company in a clear, unique, and indelible way. A website nowadays should be fast-loading, mobile-friendly, and easy to get around. Pay-Per-Click Advertising It is possible to reach these audiences through the PPC system through news websites, other prominent digital platforms, and ad buys. Worthy mentioning is that marketers can institute a PPC campaign through X, LinkedIn, Google, Bing, Pinterest, and Facebook, among others, where the related ad will display against the keywords people key in to search for products and services. These can be based on user’s demographics characteristics, such as age or gender, etc. or based on their specific interests, or location. The primary and most popular PPC services include Google Ads and Facebook Ads. Content Marketing According to digital marketing, content marketing is a digital method through the creation and sharing of relevant publications, services, or products with one’s target audience to be able to attract, acquire, and engage new clients with profits through driving customers. The content is usually published on at least one platform and then is put up for promotion on other platforms such as email, search engine, or even social media. Content marketing is tastefully engineered compared to the blunt marketing strategies of advertisements. Here, the actual product or the sponsor in an attempt to promote the selling proposition can or cannot be expressly pitched. Email Marketing There is a common complaint amidst marketers that people open up the email inbox just to delete most of the marketing messages without reading them. In fact, email marketing is one of the best things people have. Most digital marketers use their other digital marketing media to get names for their email lists. Then, through email marketing, they cultivate those leads until they become customers. Social Media Marketing The basic objectives of a social media marketing campaign are to create awareness and credibility for the brand. Later, on proceeding advanced, you can sell leads and have it as a direct marketing or sales destination. Promoted posts and tweets are a few examples of social media marketing. Affiliate Marketing The Internet has opened up the ability of affiliate marketing to be realized in a truly global means, a type of marketing that has come to even more importance. Suffice it to say, affiliate marketing is merely a process where business or “influencers” are authorized to resell another business’s product. In return, companies pay out commissions on every sale or new lead through them. Good affiliate programs exist within multimillion companies, like Amazon, who pay their affiliates in order to help them get rid of their products. Video Marketing Many online shoppers go to platforms like You Tube right before they make a purchase. They do so to how something is done, to get a review on a product and even to chill out. Businesses can leverage a stream of video marketing tools, usually including Facebook Videos, Instagram, and Tiktok, to push through a video marketing campaign. It is usually there where businesses will get the most bang for their buck with video; it can get integrated with SEO, content marketing, and broader social media marketing campaigns. Text Messaging Aside from calling thru phone, there are even texts sent out by companies that contain information of their newest products and promos. Nonprofit organizations and political candidates followed the trend of texting for self-promotion and solicitation of funds. Most the transactions in marketing today even allow the consumers to pay or donate through a

pay-per-click
pay-per-click

PPC Advertising | Basics of Pay-Per-Click | digital pandaa

What is PPC PPC stands for pay-per-click, an online advertising model in which advertisers pay each time their ad is clicked on. PPC stands for pay-per-click, an online advertising model in which advertisers pay each time their ad is clicked on. For instance, if you are being charged for $3 for every click, but every click brings in a $300 sale, then you are making a killing. Basically, PPC ads come in all sizes, both literally and otherwise. They may be made up of text, images, videos, or a combination of those. They can manifest themselves on search engines, websites, social media platforms, and a lot more other ways. Search engine advertising, generally referred to as paid search or search engine marketing, is one of the most popular forms of PPC. Through this process, advertisers gain the ability to auction for ad placements within search engines’ sponsored links for certain terms associated with their business offerings any time an end-user seeks them out. Where exactly should me or an account executive or whoever click to send me said free ads account performance grader. For example, if we were to target the keyword “google ads audit”, our ad for our free Google Ads Performance Grader may render on an SERP for the query above or a related search. ppc google adds, ppc 2024, ppc meaning, ppc agency, How does PPC work PPC advertising looks different depending on the platform, but at a high level, here’s how it goes:. Establish your budget and bidding. Set your destination URL where the users will land. Write your ad. Once your ad is live, where and when you are shown and how much you pay per click is based algorithmically upon your budget, your bid, your campaign settings, quality and relevance of your ad. pay-per-click Since all PPC advertising platforms want to keep their users—and this includes your potential customers—satisfied, they reward advertisers who create relevant and trusted pay-per-click campaigns by giving them higher ad placement and lower costs. So if you like to maximize your profits from PPC, you will need to learn how to do it right Google Ads Google Ads, currently the most popular PPC online advertising program in the world today. The Google Ads platform provides businesses of all sizes with the opportunity to show advertisements on Google’s search engine and other Google properties. Every time somebody does a search, Google dives into the pool of Ads and selects a set of winners to appear in the valuable ad space on its search results page. In other words, the “winners” are determined based on an ad auction algorithm that combines multiple factors together, such as the quality and relevance of their keywords and ad campaigns, along with the size of their keyword bids. We’ll discuss that in the next section. PPC works in Google Ads This also literally means that, as advertisers create an ad, they associate a set of keywords for which they want to show that ad by applying a bid to each keyword. This literally means that by bidding on something like a “pet adoption” issue or keyword, you are asking Google to show your ad for searches that exactly match or relate to pet adoption. Google decides which ads get to show for any one search using a set of formulas and an auction-style process. If your ad gets entered into the auction, first it will give you a Quality Score from one to 10 based on the relevance of your ad to the keyword and expected click-through rate, plus landing page quality. pay-per-click So it’s going to multiply your Quality Score by your maximum bid—the most that you’re willing to pay for a click on that ad—to come up with your Ad Rank. The ads that show are those with the highest Ad Rank scores. This enables the winning advertisers to reach potential customers at a price they can afford; it, in a sense, is like an auction. The following infographic explains how the Google Ads auction works. How to do PPC with Google Ads Running PPC marketing through Google Ads is especially worthwhile since Google receives huge amounts of traffic, thus giving the most impressions and clicks to you ads. How often your PPC ads are shown is based on which keywords and match types you have selected. While a number of factors determine how successful your PPC advertising campaign will be, there is a lot you can achieve by doing the following: Place relevant bids on relevant keywords: Create relevant PPC keyword lists, tight keyword groups, and proper ad text. • Prioritize landing page optimization: Have landing pages in place with the right optimization and right persuasive, relevant content with a clear call to action. pay-per-click How is PPC keyword research done effectively It is potentially very time-consuming. Your entire PPC campaign is based on keywords, and farther down the tree, the biggest successes who make a lot of money with Google Ads are those who are constantly expanding and refining their PPC keyword listing. You can view our comprehensive guide to keyword research here, but briefly, an effective PPC keyword list should be: • Relevant: You obviously don’t pay-per-click  want to be spending money on clicks that won’t convert. This means that the keywords you bid on need to be relevant to the offerings you sell. Exhaustive: Your keyword research should include not only the most popular and frequently looked-for terms in your niche, but long-tail keywords. These are more specific and less common but add up to account for the majority of search-driven traffic. Moreover, they are less competitive, thus less expensive. Iterative: You want to continually be improving and expanding your PPC campaigns, and working on developing an environment in which your keyword list is constantly growing and adapting. If you’re looking to find high-volume, industry-specific keywords to use in your pay-per-click campaigns, be sure to check out our Free Keyword Tool.      

Uncategorized

Voice Search | Voice Search optimization 2024 | digital pandaa

Voice Search voice search , the idea of talking to a bunch of robots was right out of science fiction. Now, if we need help finding the nearest taco stand, dog park, or day spa, we ask Siri or Alexa for recommendations without thinking twice. From smartphones to smart speakers to smart T.V.s, asking a virtual assistant to search the web is commonplace now. In most of the manners, it’s quicker, easier, and more convenient than having to actually type out a query. Here’s the catch, though: A typical search isn’t the same as a text search. When we address our devices, that is when we make our request, we phrase our queries differently, closer to how we speak in real life. This fact, by itself, has meant SEO experts and marketers have had to shift with that growing group of searchers. voice search optimization, search google, voice  search app, voice search setting,  voice search optimization Voice search optimization is simply a collection of SEO techniques you can use to ensure your content is picked by voice results. v.s optimization aims to answer common verbal queries in your content such that v.s technologies and virtual assistants pick your page for presentation in their search results. An example of a typical voice-based search would be an utterance from the user—”Alexa” or “Hey Siri” is the trigger—followed by a query or a sentence: “What are some good spas near me?” or “When is the food truck festival?”. The device then speaks back a response, or, for devices with a screen, it may display the top results from a search engine results page. The  idea is to be in the top results for this form of search Why do voice search optimization? Voice search optimization  isn’t some passing fad — it’s inching its way toward the mainstream. Nearly 40% of U.S. internet users use a voice assistant at least monthly, mostly from smartphones and smart speakers. The number of smart speakers in the U.S. alone is expected to go past 200 million by 2023. Voice search is still another very significant way to obtain natural search traffic, irrespective of your industry. When using voice, you’ll tap into a new audience that relies heavily on smartphones and smart speakers to find businesses and shop for products. This will also help in directing voice search in due course, which will affect the general performance of SEO and ranking. In fact, search engines themselves appreciate it when websites are optimized for voice searches, meaning that such a change might bring your site more authority and thus higher up on results pages, maybe even high enough to land in a voice result. How does voice search differ from text search? If you’re any kind of web pro, from marketer to website owner or SEO expert, you likely understand general SEO techniques that help you rank a bit higher in the search results, and you may be wondering why having techniques for search is important. Clearly, there is some overlap between on-page search optimization and voice optimization, but there are also some fundamental qualities of voice that make it quite different from a text search on a website such as Google.com. That is to say, searches are much more conversational compared to text-based searches. They are closer to how we talk in real life. Therefore, in search, you would ask, “What are some good spas near me?” In a text search, queries are usually phrased like “spa near me. As voice search became more and more prominent, search engines got smarter at picking out the meanings behind longer, more conversational queries and producing relevant results for them. Google’s Hummingbird and BERT algorithm updates went further in turning attention toward searcher intent—detecting not just individual keywords within a query but the underlying meaning of queries—and providing more relevant results to more conversational voice queries. Now, you need to start creating content that the algorithms will believe is relevant for voice users. The good news for you is, you won’t have to completely overhaul your current SEO strategy to reach voice traffic Voice Search Optimization Techniques Go after question keywords and other long-tail keywords. Incorporate a more conversational tone. Make local SEO shine. Make a play for the Google featured snippets. Make use of schema markup. Mobile optimization. Maintain site speed. Optimize for question keywords and other long-tail keywords. The fact that voice searches are phrased differently compared to text searches should be duly noted. They are usually longer, more detailed, and are often complete questions. This is because when we speak, we are used to using full sentences with more details compared to typing. Again, this makes sense if we think in terms of interaction costs. Saying something aloud takes less effort for most people and costs less time than it does to type. The search queries are longer because speaking is less physically and cognitively demanding than typing. One of the best things you do to optimize for voice is to target long-tail keywords, more specifically question keywords in the content. In doing this, you will capture a lot more traffic that is submitted with lengthier queries that are more specific in nature from the user. A long-tail keyword is one that uses three or more words and forms a big part of keyword optimization in general. They attract high-intent traffic because, by the amalgamation of three or more words, they are made much more specific to the user’s intent. You can also make them much more specific to your business—for example, instead of just saying “spas,” you can say “spas in the Denver area”— means less competition on the results page.   Think of the “who,” “what,” “when,” “where,” and “how” questions that most users are interested in and keywords that reflect those questions. Write the question into the copy of your pages (like in an H2), then give a concise, satisfying answer afterward. After that, you can dive deeper into the body of your content

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