result web design | digtal web thm | web design thm | digtalpanda
For many organizations the corporate website has emerged as the primary vehicle for inter-organizational and intra-organizational information exchange, as well as for sales and promotion activities. The performance of websites in terms of the extent to which they can attract and retain traffic, strongly influences the volume of business transacted on them. Identification of factors that influence website performance is therefore necessary, for appropriately focusing website development efforts toward specific design parameters and including relevant performance-influencing features within the website. Although studies have described different characteristics related to websites, a systematic and comprehensive identification of antecedents to website performance is missing.
have connections with
Proliferating Web-user interface studies prompt a need for theoretical approaches. This study presents a two-factor model that can guide Website design and evaluation. According to the model, there are two types of Website design factors: hygiene and motivator. Hygiene factors are those whose presence make a Website functional and serviceable, and whose absence causes user dissatisfaction (thus dissatisfiers). Motivator factors, on the other hand, are those that add value to the Website by contributing to user satisfaction (thus satisfiers). An empirical study is conducted in two phases.
social security payments
Proper design has become a critical element needed to engage website and mobile application users. However, little research has been conducted to define the specific elements used in effective website and mobile application design. We attempt to review and consolidate research on effective design and to define a short list of elements frequently used in research. The design elements mentioned most frequently in the reviewed literature were navigation, graphical representation, organization, content utility, purpose, simplicity, and readability. We discuss how previous studies define and evaluate these seven elements.
centre of attention
Amazon has raised and spent millions of dollars on building and maintaining their site, and creating the Amazon brand. During its heyday, Amazon’s valuation was attributed, at least in part, to its ability to capture and hold their customers’ attention. As a result, many e-retailers adopted the Amazon web design format when developing their own sites. By contrast, traditional retailers going online provide an alternative to the Amazon model. Their tendency is to transfer what works in the brick-and-mortar world to the Internet. However, even the seasoned retailers (e.g., Disney) are finding it difficult to create the right formula to succeed online (Couzin, 2000).
get in on
Retailers commit substantial resources to developing online brands and e-commerce sales channels. In 2014, global online retail sales reached $1.3 trillion annually, representing over 5% of total global retail sales (EMarketer, 2014). Although record levels of activity underscore sales opportunities, 96% of all visits to a website do not end with product purchases (Neilsen NetRatings, 2005, Statista, Inc., 2015). This low conversion rate worsens when consumers switch to mobile devices (1.2%) (Statista, Inc., 2015). Thus, firms wishing to decrease their cost-per-conversion rate require knowledge of consumer behavior that occurs between the time points a user enters and exits a website.
on the money
Consumers linger in a company’s website longer if they feel immersed, without mental interruption, in the content of that space. Prior research identifies this psychological state of deep immersion into an activity, called flow, as a potential influence on consumer behavior and e-commerce consumption (Richard and Chandra, 2005, Rosen and Purinton, 2004, Sicilia et al., 2005, Smith and Sivakumar, 2004). It proposes that website design has a considerable effect on the immersion a consumer feels, and thus increases the likelihood that the user stays through conversion (Visinescu, Sidorova, Jones, & Prybutok, 2015).
benefits of design
Internet retailing is part of a multichannel promotion and distribution strategy among retailers and manufacturers (Grewal, Gopalkrishnan, & Levy, 2004). The applicability of the Internet to a firm’s business model imposes some constants. For example, high-risk, high-priced products do not easily sell over the Internet (Grewal et al., 2004). Some consumers are hesitant to purchase due to the risk of a security breach of their personal information (Koufaris and Hampton-Sosa, 2004, Tarafdar and This study hypothesizes a relationship between website features that enhance or impede user flow and the website’s conversion rate. The hypothesis test involves examining the association between the online conversion rate and 21 potentially consequential website features.
The four hypothesis tests use regression models designed for each stage of the retail website experience: Visitor Greeting, Catalog, Shopping Cart, and Checkout. The model structure allows for the association between the independent variables, common web design features, and the dependent variable, conversion rate. The models account for the control variables Average Order Size, Online Store Only, Flowers, Toys and Games, and Music, Movies, and Books. Flowers, Toys and Games, and Music, Movies, This study provides evidence on the relationship between effective web design and consumer responses as measured by the conversion rate.