Local SEO
Local SEO can be defined as the set of techniques that will make a local business. Given that almost all search results are nowadays personalized down to the country level of the user, local SEO is that side of SEO that is concerned with reaching people in cities and districts.
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Local SEO Important
local seo importance Google delivers billions of local search results every month. And if you appear prominently for relevant queries then more likely to attract customers.
- The examples of local keywords
- mexican restaurants”
- mexican restaurants near me”
- mexican restaurants in dallas”
For keywords like the above, businesses that have the most robust local SEO usually rank the best. And customers are more likely to find and engage with those businesses.
No matter what your business does or where you are based, likely you are able to find some potential customers searching for things on Google.
Local SEO Works
Local SEO works by helping Google understand where your business is based and what it does. That also makes Google perceive your business as more popular and trustworthy.
All of these factors help you to rank higher when people search relevant queries.
- Relevance: How well does the business match what the user is looking for?
- Distance: How far is the likely location of the search from the business location?
- Prominence: How well-known and how well-reviewed is the business?
In the ranking of web pages in traditional search results, Google looks at things like:
- Relevance: How well does your page match what the user is looking for?
- Quality: How relevant and trustworthy your content is
- Usability: How robust your webpage’s performance is, based on things like speed and mobile-friendliness
How to Do Local SEO
Now, let’s get into the strategy of how you can improve your local rankings and drive more traffic.
Keyword research in local SEO is the process to find what search terms people are using to find any local products or services. These keywords, when ranked, give you very relevant local traffic onto your website and send more customers your way. Here you need a small list of some keywords that could be used to find that business owned and operating within your area. Here’s a few different ways to start. Find out Your Competition’s Keywords
First of all, you will clearly see the keywords that your competitors are ranking for. And here you can also use the Semrush Keyword Gap tool. Enter your domain and up to four competitor domains. The suggestions will be given to you. Pick the target country, and you are good to go. Use Google Autocomplete Google autocomplete—this is a feature within Google Search designed to speed up searches when you start typing.
It’s crafted to help you save time by autocompleting what you are going to search for.
And it can uncover long-tail keywords worth targeting for local SEO, too, because Google autocomplete predictions are based in part on your location. For example, if I am in Arcadia, California, and type in “best paella in”,
Now, to generate some valuable local keywords, type in keywords relevant to your business. For instance, if you have a cleaning service business, then just type in “cleaning services” to get the list of local keyword suggestions.
Use Google Keyword Planner
Google’s Keyword Planner helps you do keyword research for paid search campaigns.
Well, it’s also great for discovering new keywords related to your business.
First off, head into the “Discover new keywords area”.
Optimize Your Google Business Profile
Your Google Business Profile is the free business listing that might show up in Google results.
First of all, you have to add your business profile and/or verify it. You will fill this out to the best of your ability. For example, you can add: Contact information Opening times Photos and videos Business attributes like, say, the availability of Wi-Fi or outdoor seating Keep Activity on Your Business Profile Keeping your Business Profile active lets Google and users know that you are an active business owner. Keeping your profile active will enable higher ranking and more customers reaching out to your business.
Most importantly, update your business details. For example, include your holiday hours or change your address as soon as you move into new premises.
This will help users to always access correct and full information.
Also, post on your Business Profile to let users know about your latest news, events, and offers.
Using Semrush Social, you can easily .