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In its most common use, the term fashion refers to the current expressions on sale through the fashion industry. The global fashion industry is a product of the modern age.In the Western world, tailoring has since medieval times been controlled by , but with the emergence of  the power of the guilds was undermined. Before the mid-19th century, most clothing was It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century, with the rise of new technologies such as the , the rise of global trade, the development of the factory system of production, and the proliferation of retail outlets such as department stores, clothing became increasingly  in standard sizes and sold at fixed prices.