Email marketing | email development earning | digital panda

INTRODUCTION

 E-mail marketing is the sending of emails to promote a business, usually to a large group of email users. On the other hand, digital marketing is a broad term that refers to all digital Internet marketing activities, including email marketing. In other words, email marketing is a “part” of Internet marketing.

What is Email Marketing?          

Email marketing is sending promotional emails to a list of contacts who expressly agree to receive emails. Therefore, email marketing is usable in the same way as newsletters to notify contacts, drive sales, and build a community around your brand.

What is Digital Marketing?

Digital marketing refers to the Internet and other digital communications to promote a brand or business. Therefore, digital Internet marketing is sometimes considered the same as network marketing.

Email Marketing VS Digital Marketing

Other digital Internet marketing channels include social media, SEO, paid social media marketing, pay-per-click advertising, video marketing , text messaging.

SMS, PPC, email marketing, video marketing, paid social media marketing, SEO, and social media are all part of digital internet marketing

Types of Digital Marketing

Digital marketing includes several different strategies. Popular types of digital Internet marketing include Seo, Sem, Social media marketing , video marketing , face book page, digital market earning.

• SEO stands for Search Engine Optimization, which is the optimization of content such as websites and blog posts to show up higher in search engines.
• SEM, which stands for Search Engine Marketing, is the promotion of products and services through paid advertisements that appear on search engine results pages.
• Social Media is about getting your business on social media platforms like Facebook, Instagram, and LinkedIn.
• Paid Social Media Marketing is marketing a business by running paid ads on various social media platforms, including Facebook and Instagram ads, Pinterest-promoted interstitials, and others. LinkedIn and Twitter are just some of the options.
• Video Marketing is the use of video in marketing campaigns. Videos can be long or short and enhance brand reputation, build customer relationships, and promote products and services.
• SMS Marketing is sent through promotional messages or offers.

Types of Email marketing

There are several ways to do email marketing.

Newsletter

Newsletters are usually regular email campaigns.

Promotional Emails.

Promotional emails are sent when you want to promote a specific course, service, or product.

Transactional Email.

Transactional email facilitates communication about business transactions.

Final Words

We hope you now understand the difference between email and digital internet marketing. Email marketing can and should be part of it when it comes to a marketing strategy.

Benefits of Digital Marketing

Cost efficiency

if you’re running an ad in your local newspaper, your ad will “expire” the minute a new edition of the newspaper has been published.

Easier personalization

Since digital marketing relies on gathering user data, you can get a much better picture of your customer’s preferences.

Real-time communication with customers

every social media post and even every email you send as a part of your marketing strategy gives you an opportunity to communicate with your customers in real-time.

• Quantifiable results Lastly, tracking the success of your digital marketing campaigns is a lot easier thanks to tools like Google Analytics.

Solution of the topic      

 

The paper presents the Digital Marketing (DM) importance for small and medium enterprises (SMEs) from the competitive point of view, a set of existing platforms for business models that implement the use of DM and a description of some related case studies relevant at international level. The paper also proposes a framework for DM, having the main goal to identify the customers’ preferences. The framework originality consists in the use of cloud computing (CC) technology and in the way the data client is collected. The framework benefits from the advantages of CC technology. Using the DM framework, the management board of an enterprise may understand better their clients’ needs and behavior. By doing this, the enterprise could improve the business, gaining a competitive advantage on the market photo marketing, free email marketing template , sms marketing ,sp email marketing, email address, offline marketing email marketing role.

References of email marketing

Egan, D. E., Remde, J. R., Gomez, L. M., Landauer, T. K., Eberhardt, J. and Lochbaum, C. C (1989). ” Formative Design-Evaluation of SuperBook Research Contributions” in ACM Transactions on Information Systems v.7 n.1 p.30-57.
(2000), eMail Marketing Report, eMarketer, New York, N.Y.
Fleming, J. (1998). Web Navigation: Designing the User Experience. O’Reilly, Beijing.
Hagel, John and Singer, M. (1999), Net Worth, Harvard Business School Press, Boston, MA.
Fraser-Robinson, J. (1989), The Secrets of Effective Direct Mail, McGraw-Hill, London.
Godin, S. (1999), Permission Marketing: Turning Strangers Into Friends, and Friends into Customers, Simon and Schuster Publishing Company,New York, N.Y.

Conclusion

Email marketing is growing rapidly and should be integrated into the overall communication mix. Interviewees also believed that email marketing would be more effective as a retention rather than as an acquisition tool, because its interactivity facilitates two-way communication. The experts interviewed also stressed the importance of targeting and the use of ‘permissioned’ lists. As the latter varies from ‘double opt in’ company-specific lists to pooled ‘opt out’ lists, it is likely that the specificity and intensity of permission will also affect response rate.Our response process model suggests that there are three stages in effective email marketing: getting the recipient to open the email, getting them to pay attention to the email and persuading them to click through the URL link, hence response rate should depend on the email header as shown in the in-box, the email contents and the recipient.